Instagram is a funny thing. It comes up in a lot of conversations with friends, colleagues, customers... it's a mood-board, a portfolio, it's a LinkedIn, a social calendar. It is, in some ways, fascinating, and I genuinely learn from each conversation. But whenever we're in doubt, it has a way of reminding us of the true meaning of a 'social media'; we've made some of the most brilliant connections via the platform. One of which, is Megan, founder of packaging free shop, Re:Store in Hackney Downs Studio. Also one of our most favourite customers; supportive, game to try all sorts of circular economy models, and source of the best customer review, possibly, to date.