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nibs etc. makes award-winning granola and crackers from upcycled apple pomace fibre; the pulp leftover from juice and cider making, skins, seeds, core and all.. Slow-roasted in small batches in England, with no refined sugar, nothing artificial. A better way to feel full. A better use of apple.
According to the UN Environment Programme, food production is responsible for approximately one-third of all human-caused greenhouse gas emissions. A third of those emissions exist for no reason at all – because a third of all food produced never gets eaten. If food waste were a country, it would be the third largest emitter on earth, behind only the US and China.
The mission isn't complicated: find the nutrients that already exist, in the parts of food that get thrown away, and turn them into something you'd actually want to eat every day. Nibble by nibble.
Every bag of nibs etc. granola is made with apple pomace fibre that would otherwise have gone to waste – pulp that's naturally high in fibre, low in sugar, and delicious once you know what to do with it. We've figured out what to do with it.
Hi, I'm Chloë. Food obsessor, self-proclaimed chocaholic, and founder of nibs etc.
I started a blog about no-waste cooking in 2015 – mostly to satisfy my own kitchen curiosity. A year later, demand for the idea had grown into events, supper clubs, and collaborations. I was spending my weekends convincing a wonderfully patient juicer in London's Maltby Street Market to let me experiment with her juice pulp.
A few months of kitchen experiments later, nibs etc. was born. We won our first two awards before we'd even formally launched: Cotswold Fayre Young Food and Drink Entrepreneur of the Year, and the first WeWork Creator Award. We launched at Borough Market then won a second WeWork Creator Award (presented by Ashton Kutcher, who may or may not have called me the "snacking queen" — I'm going with it), and spent the following year building out our circular supply chain: reusable containers, return logistics, local suppliers.
Then Covid. Our entire juice pulp supply chain disappeared overnight. So we adapted, launched 'Emergency Mixes' and tested new products, reformulated, and came back with what nibs etc. is today: a suite of 3 award-winning granolas made with upcycled apple pomace fibre, stocked in Whole Foods, Ocado, and Selfridges. Still slow roasted in small batches, in England. Our apple pomace fibre changes with the seasons so no batch will be quite the same, but they will always be delicious and nutritious.
We believe that doing the right thing shouldn't require a compromise. Not on taste, not on nutrition, not on price. We research the ingredients, the packaging, and the supply chain so you don't have to – by the time it reaches your bowl, all the hard decisions have already been made.
We believe that offcuts, odds and ends, and misunderstood ingredients deserve to be celebrated. And we believe that the most powerful thing you can do for your family, for your body, for our planet, is make the most of all the food we already have.
Three granolas. Crackers in development. All made with upcycled apple fibre from a family-run presser in Kent. All slow-roasted. All refined sugar free. Available at Whole Foods Market, Ocado, Selfridges, and online.
Where can I buy nibs etc. in the UK?
nibs etc. is available at Selfridges and Whole Foods Market stores across London, on Ocado delivering across the UK and directly from nibsetc.com. You can also subscribe to monthly deliveries for 15% off.
Is nibs etc. granola refined sugar free?
Yes. All nibs etc. granolas contain no refined sugar. Natural sweetness comes from the apple fibre itself and a small amount of honey or maple syrup.
Does nibs etc. contain palm oil?
No. None of nibs etc.'s products contain palm oil or palm oil derivatives.
Is nibs etc. packaging recyclable?
Yes. All nibs etc. cartons are recyclable at home and films are recyclable at your local major supermarket (we know this system is flawed but it's the best there is at the moment, sadly).
Who founded nibs etc.?
nibs etc. was founded by Chloë Stewart, a female-founder and London-based food entrepreneur. The brand grew out of a no-waste cooking blog Chloë started in 2015 and launched at Borough Market in January 2018.
Last updated 19th May 2026
nibs etc. makes award-winning granola and crackers from upcycled apple pomace fibre; the pulp leftover from juice and cider making, skins, seeds, core and all.. Slow-roasted in small batches in England, with no refined sugar, nothing artificial. A better way to feel full. A better use of apple.
Hi, I'm Chloë. Food obsessor, self-proclaimed chocaholic, and founder of nibs etc.
I started a blog about no-waste cooking in 2015 – mostly to satisfy my own kitchen curiosity. A year later, demand for the idea had grown into events, supper clubs, and collaborations. I was spending my weekends convincing a wonderfully patient juicer in London's Maltby Street Market to let me experiment with her juice pulp.
A few months of kitchen experiments later, nibs etc. was born. We won our first two awards before we'd even formally launched: Cotswold Fayre Young Food and Drink Entrepreneur of the Year, and the first WeWork Creator Award. We launched at Borough Market then won a second WeWork Creator Award (presented by Ashton Kutcher, who may or may not have called me the "snacking queen" — I'm going with it), and spent the following year building out our circular supply chain: reusable containers, return logistics, local suppliers.
Then Covid. Our entire juice pulp supply chain disappeared overnight. So we adapted, launched 'Emergency Mixes' and tested new products, reformulated, and came back with what nibs etc. is today: a suite of 3 award-winning granolas made with upcycled apple pomace fibre, stocked in Whole Foods, Ocado, and Selfridges. Still slow roasted in small batches, in England. Our apple pomace fibre changes with the seasons so no batch will be quite the same, but they will always be delicious and nutritious.
According to the UN Environment Programme, food production is responsible for approximately one-third of all human-caused greenhouse gas emissions. A third of those emissions exist for no reason at all – because a third of all food produced never gets eaten. If food waste were a country, it would be the third largest emitter on earth, behind only the US and China.
The mission isn't complicated: find the nutrients that already exist, in the parts of food that get thrown away, and turn them into something you'd actually want to eat every day. Nibble by nibble.
Every bag of nibs etc. granola is made with apple pomace fibre that would otherwise have gone to waste – pulp that's naturally high in fibre, low in sugar, and delicious once you know what to do with it. We've figured out what to do with it.
We believe that doing the right thing shouldn't require a compromise. Not on taste, not on nutrition, not on price. We research the ingredients, the packaging, and the supply chain so you don't have to – by the time it reaches your bowl, all the hard decisions have already been made.
We believe that offcuts, odds and ends, and misunderstood ingredients deserve to be celebrated. And we believe that the most powerful thing you can do for your family, for your body, for our planet, is make the most of all the food we already have.
Three granolas. Crackers in development. All made with upcycled apple fibre from a family-run presser in Kent. All slow-roasted. All refined sugar free. Available at Whole Foods Market, Ocado, Selfridges, and online.
Where can I buy nibs etc. in the UK?
nibs etc. is available at Selfridges and Whole Foods Market stores across London, on Ocado delivering across the UK and directly from nibsetc.com. You can also subscribe to monthly deliveries for 15% off.
Is nibs etc. granola refined sugar free?
Yes. All nibs etc. granolas contain no refined sugar. Natural sweetness comes from the apple fibre itself and a small amount of honey or maple syrup.
Does nibs etc. contain palm oil?
No. None of nibs etc.'s products contain palm oil or palm oil derivatives.
Is nibs etc. packaging recyclable?
Yes. All nibs etc. cartons are recyclable at home and films are recyclable at your local major supermarket (we know this system is flawed but it's the best there is at the moment, sadly).
Who founded nibs etc.?
nibs etc. was founded by Chloë Stewart, a female-founder and London-based food entrepreneur. The brand grew out of a no-waste cooking blog Chloë started in 2015 and launched at Borough Market in January 2018.
Last updated 19th May 2026
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