Selfridges

Granola for every time of day. Keeps your belly satiated and the cravings at bay.
Finally, something your gut, brain & tastebuds can agree on.

Branding sugary granolas as a health food is an abomination. So is food waste.

Made with apple pomace which contains naturally occurring antioxidants & prebiotic fibre. It is also tossed as a byproduct. We source our apple fibre from UK cider and juice makers, stems, seeds, core and all. Apples are seasonal, no batch will be quite the same, but will always be delicious & nutritious.

Wasting food wastes nutrients. We waste 1/3 food produced. Enough to feed the world’s hungry 4x over. Eliminating food waste is the single most effective solution to prevent global warming of more than 2 degrees Celsius.* (Project Drawdown). We are transforming lost nutrients that already exist into delicious snacks you'd never have dreamed of.

Branding sugary granolas as a health food is an abomination. So is food waste.

Wasting food wastes nutrients. We waste 1/3 food produced. Enough to feed the world’s hungry 4x over. Eliminating food waste is the single most effective solution to prevent global warming of more than 2 degrees Celsius.* (Project Drawdown). We are transforming lost nutrients that already exist into delicious snacks you'd never have dreamed of.

Made with apple pomace which contains naturally occurring antioxidants & prebiotic fibre. It is also tossed as a byproduct. We source our apple fibre from UK cider and juice makers, stems, seeds, core and all. Apples are seasonal, no batch will be quite the same, but will always be delicious & nutritious.

  • "Best granola I have ever tasted!

    I eat it for breakfast, snack through the day and after running. Tastes incredible can’t stress enough how good this stuff is!" - Rhian
    ★★★★★

  • "First class Granola with exceptional service

    - David
    ★★★★★

  • "Probably the best tasting granola I've ever eaten."

    I don't even want to add milk. snacking level 100." - Scott
    ★★★★★

  • "Wonderfully crunchy, not too sweet and very addictive.

    I have the granola with yoghurt in the morning & plain as a snack in the afternoon" - Sam
    ★★★★★

  • "Tasty product and great service

    Been looking for alternative snacks to help kick my sugar habit and these went great with my coffee!" - Paul
    ★★★★★

  • "Our family loves the delicious cereals

    and the granola-dust peanut butter and dark chocolate bars are an absolute must try- very addictive!" - Matty
    ★★★★★

  • "Amazing! Love this product

    and the incredible story behind it. Beautifully packaged." - Jess
    ★★★★★

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It's not just a snack. It's a way of life.

The choices we make, make a difference. Read more on Brands We Love, Journal entries on what's inspring us, sustainable Collections and Upcycled Recipes.

Facts etc.: Upcycling
Facts etc.: Upcycling
What is Upcycling? In basic terms? Using what you have. Upcycling is the process of repurposing waste to create something new. In our case, we aim to eliminate food waste by using juice pulp, a byproduct which is typically thrown away. In order to make our granola, we upcycle apple juice pulp collected from cider and juice pressers in England.
Recipe etc.: Granola-Crusted Cheese
nibs etc. Savoury Granola-Crusted Cheese
This hack is game changing. Move aside show-stopping cakes. We're here for the show-stopping cheeseboards and we're going to help you level up your summer grazing tables and picky bit...
Facts etc.: Truth About Rapeseed Oil
Facts etc.: Truth About Rapeseed Oil
Rapeseed oil is one of the most controversial oils. People go so far as to categorically ban it from their diets. And they’re not wrong. Sometimes.. It can also boast one of the best nutritional CVs of all plant oils. Confused? Same. Here’s what we discovered… TL;DR First: all rapeseed oils were not created equal. Cold Pressed Extra Virgin Rapeseed Oil ≠ Rapeseed Oil ≠ Canola Oil. Second: here are the 3 main reasons we chose to use Cold Pressed Extra Virgin British Rapeseed Oil in our Rye, Hazelnut Cacao Granola and Barley Spelt and Walnut savoury granola:

It's not just a snack. It's a way of life.

The choices we make, make a difference. Read more on Brands We Love, Journal entries on what's inspring us, sustainable Collections and Upcycled Recipes.

Recipe etc.: Granola-Crusted Cheese
nibs etc. Savoury Granola-Crusted Cheese
This hack is game changing. Move aside show-stopping cakes. We're here for the show-stopping cheeseboards and we're going to help you level up your summer grazing tables and picky bit...
Facts etc.: Upcycling
Facts etc.: Upcycling
What is Upcycling? In basic terms? Using what you have. Upcycling is the process of repurposing waste to create something new. In our case, we aim to eliminate food waste by using juice pulp, a byproduct which is typically thrown away. In order to make our granola, we upcycle apple juice pulp collected from cider and juice pressers in England.
Facts etc.: Truth About Rapeseed Oil
Facts etc.: Truth About Rapeseed Oil
Rapeseed oil is one of the most controversial oils. People go so far as to categorically ban it from their diets. And they’re not wrong. Sometimes.. It can also boast one of the best nutritional CVs of all plant oils. Confused? Same. Here’s what we discovered… TL;DR First: all rapeseed oils were not created equal. Cold Pressed Extra Virgin Rapeseed Oil ≠ Rapeseed Oil ≠ Canola Oil. Second: here are the 3 main reasons we chose to use Cold Pressed Extra Virgin British Rapeseed Oil in our Rye, Hazelnut Cacao Granola and Barley Spelt and Walnut savoury granola:

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