Because food waste is totally nuts... we are changing daily rituals, nibble by nibble.

Upcycled Juice Pulp Granola
Juice Pulp

We research our ingredients, our packaging, our supply chain, so that you don't have to.

You know, by the time it comes to choosing the most sustainable option, your decision is easy.

We've already done the work for you.

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Apple Core

We are on a mission to redefine the concept of 'waste'. 

Pulp, is not, waste.  40% of the world's food, produced, is wasted.  And in the process, so are the time, water, salaries, fuels, land, resources, to produce it.  If food waste were a country, it would be the third largest emitter of green house gases, after the US and China.  That's absurd. 

Our Mission

We go the extra mile to challenge perspectives and inspire change while being deliciously innovative.

Apple Skin

It's not just a snack. It's a way of life.

The choices we make, make a difference. Read more on Brands We Love, Journal entries on what's inspring us, sustainable Collections and Upcycled Recipes.

Our Blog

Journal etc.: Make the most of your Xmas Leftovers

After an exciting, short and sweet appearance on BBC Radio London with Gaby Roslin [listen here] in support of Angela Clutton's new Borough Market cookbook The Knowledge, I was full of xmassy recipe inspiration for reducing food waste at home this xmas.

To recap. the mind blowing food waste stats we discussed: on a daily basis, UK households throw away...


Whole Foods Market - 7 locations around London
Panzer's Deli - tube: St John's Wood
Superette - tube: Tufnell Park, Highbury & Islington
Topup Truck - on wheels between North and East London
Borough Market - tube: London Bridge, Monument, Borough
Thursday - Sunday; 10-5pm, 10-5pm, 9-5pm, 10-4pm