Because food waste is totally nuts... we are changing daily rituals, nibble by nibble.

Upcycled Juice Pulp Granola
Juice Pulp

We research our ingredients, our packaging, our supply chain, so that you don't have to.

You know, by the time it comes to choosing the most sustainable option, your decision is easy.

We've already done the work for you.

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Apple Core

We are on a mission to redefine the concept of 'waste'. 

Pulp, is not, waste.  40% of the world's food, produced, is wasted.  And in the process, so are the time, water, salaries, fuels, land, resources, to produce it.  If food waste were a country, it would be the third largest emitter of green house gases, after the US and China.  That's absurd. 

Our Mission

We go the extra mile to challenge perspectives and inspire change while being deliciously innovative.

Apple Skin


Whole Foods Market - 7 locations around London
Panzer's Deli - tube: St John's Wood
Superette - tube: Tufnell Park, Highbury & Islington
Topup Truck - on wheels between North and East London
Borough Market - tube: London Bridge, Monument, Borough
Thursday - Sunday; 10-5pm, 10-5pm, 9-5pm, 10-4pm