'Upcycling' is different from recycling. Upcycling means turning something that would otherwise have been waste into something of higher value than it was. We do this by adding ingredients to 'by-products' or side streams, often neglected in manufacturing processes.
Upcycling enables us to put important nutrients like fibre and protein back into our diets from food that has already been grown. This reduces emissions for the production of new/raw ingredients. Which lifts the pressure on existing supply chains and corresponding water scarcity and biodiversity loss from industrial farming. It increases the value of food already being produced, lowering costs and generating more revenues for producers. All while giving you the most innovative, exciting, delicious and functional food and ingredients. It's a win-win.
By-products, also known as side streams, are an un-intended result of processing. In the food and drink industry, this can include things like spent grains left over from brewing beer known as Brewer's Spent Grains, nut pulp leftover from making alternative nut milks, and juice pulp - also known as pomace - leftover from making fruit and vegetable juices.
Because by-products often include things like husks, shells and skins (to name a few) as a result by-products are naturally high in valuable nutrients such as fibre or protein, making them a nutritional gold-mine. Did you know in the UK 90% of adults eat just over half the recommended daily intake (30g) of fibre.
Apple pulp, or pomace, is the by-product of pressing apples for juice and or cider; in includes everything from the skins to the seeds, the core and the stems.
Apple pulp is high fibre and low in sugar, as most of the sugars will be in the juice. The fibre in fruits and vegetables is also essential for slowing down the passage of sugar through the digestive system, helping with the stabilisation of blood sugar levels [to learn more on the subject we recommend following Jessie Inchauspé, a biochemist and expert on the subject of glucose]. Apple pulp is a source of prebiotic fibre, supporting gut health. Pulp also adds a fruity and sweet flavour to our granolas, which means we don't need to add refined sugars or unnatural sweetners.
We collect the apple pulp from a family run juice and cider presser in Kent. We collect this in a food safe manner ensuring the highest quality controls are followed throughout the supply chain we have created, from collection through to baking. The pulp, stems, seeds, core and all get mixed with other ingredients and baked to perfection.
As defined by the Ellen Macarthur Foundation, there are 3 principles to the Circular Economy:
1. Eliminate Waste
2. Circulate Products and Materials
3. Regenerate Nature.
The concept is simple. We cannot rely on an infinite supply or finite resources. The solution is obvious: we must refuse (new), reuse (existing), and repurpose what is already abundant around us. In other words, look at every side stream as a resource or ingredient for another. Much like in nature where nothing is 'waste' as everything continuously feeds into something else. Hereby extending the 'shelf life' of resources, in perpetuity.
In the case of by-products, 3 things can happen to them: 1/ fed to animals, or 2/ a waste-to-energy plant, and 3/ at worst they end up in landfill contributing to the 8% of human caused greenhouse gas emissions resulting from food waste, alone. With Circular Economy principles, we can implement new systems to ensure the recovery and use of these by-products for human consumption thereby extending the 'shelf life' of pulp, and making sure the resources that went into growing an apple, for example, are put to more and greater use. In consuming our granola, you obtain energy and fibre that would otherwise have been lost. This, is the beauty of the circular economy.
We source organic, regenerative or locally grown ingredients whenever we can, working with suppliers who are transparent, so that we in turn can convey the brilliant work they are doing to you, through our own snacks. And so that we can ensure traceability and proudly state the positive environmental impact of our snacks, from the earth, to the bowl, and back again.
Our granola is proudly Made in England.
Our apple pulp is proudly grown, pressed and sourced in England.
Our products are free from all Palm Oil and or Palm Oil derivatives.
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