What is Juice Pulp?

Juice pulp is the by-product of pressing fruits and vegetables for juice and cider making; it’s all the fibre and 'pulp' that's leftover, from the skins to the seeds and the stems.


Apples in Shadow

Why Juice Pulp?

Juice pulp is naturally full of fibre and lower in sugar. While not as sweet or flavoursome as it would be if it were still in its entire fruit or vegetable form, it still has great flavour, and adds interesting textures to cakes and bakes.

The fibre in fruits and vegetables is also essential for slowing down the passage of sugar through the digestive system, hence slowing the absorption and improving blood sugar levels. Whereas juice, has little to no fibre, as it’s all been removed.


How it works?

Our apple pulp is sourced from UK pressers, a by-product of the cider and juice they make... stems, seeds, core and all.

      Apple Skin      Apple Core      


Why the Circular Economy 

The premise of a 'Circular Economy' is that every side stream to a supply chain process, is a resource for the next supply chain process. Much like in nature where nothing is 'waste' as everything continuously feeds into something else. Hereby extending the 'shelf life' of resources, in perpetuity.

3 things can happen to juice pulp at the typical 'end of life': at best it gets 1/ fed to animals, or 2/ a waste-to-energy plant. The problem with these 2 options is that, similarly to the mind blowing statistic that 2/3 of the world's arable land is used to grow animal feed, our raw materials and resources could be put to better use. At worst, 3/ it ends up in landfill where it is left to rot - not compost, ie. without oxygen - emitting methane, harming the environment and contributing to the detrimental impacts of greenhouse gases.

Instead, we pick this up from within the supply chain after pressing, upcycle it and therefore extend the typical 'shelf life’ of the pulp.

We add greater value to the fruit and vegetables used, and cut the cost of the resources per kilo of fruit and veg. required to produce it in the first place, by up to 1/3. In consuming our granola, you obtain energy and fibre that would otherwise have been lost. This, is the beauty of the circular economy.

nibs etc. Landscape 01


Our Suppliers

We source organic, regenerative or locally grown ingredients whenever we can, working with suppliers who are transparent, so that we in turn can convey the brilliant work they are doing through our own snacks. And so that we can ensure traceability and proudly state the positive environmental impact of our snacks, from the earth, to the bowl, and back again.

Work with us

If you are producing an abundance of juice pulp - or other side streams - that are being under-utilised, please do reach out. We'd love to talk to you about upcycling your byproduct ingredients!