What are by-products?

By-products, technically called 'side streams' are an un-intended result of processing. In the food and drink industry, this can include things like spent grains left over from brewing beer known as Brewer's Spent Grains, nut pulp leftover from making alternative nut milks, and juice pulp - also known as pomace - leftover from making fruit and vegetable juices.

Why use by-products?

Because by-products often include things like husks, shells and skins (to name a few) as a result, by-products are naturally high in things like fibre or protein, making them a nutritional gold-mine.

Apples in Shadow

What is Juice Pulp?

Juice pulp, or pomace, is the by-product of pressing fruits and vegetables for juice and cider (in the case of apples) making; it’s everything from the skins to the seeds and the stems.

Why Juice Pulp?

Juice pulp is full of natural fibres and lower in sugar as most of the sugars will be found in the juice. The fibre in fruits and vegetables is also essential for slowing down the passage of sugar through the digestive system, helping with the stabilisation of blood sugar levels [to learn more on the subject we recommend following Jessie Inchauspé, a biochemist and expert on the subject of glucose]. Pulp also has a subtle flavour and due to its texture yields interesting results when baked, reducing the need for added refined sugars and fats. 

How it works?

We specifically upcycle apple juice pulp. We source this from a family run juice and cider presser in Kent. We collect this in a food safe manner ensuring the highest quality controls are followed throughout the supply chain we have created, from collection through to manufacturing. The pulp, stems, seeds, core and all. gets mixed with other ingredients and baked to perfection.  


      Apple Skin      Apple Core      


Why the Circular Economy 

As defined by the Ellen Macarthur Foundation, there are 3 principles to the Circular Economy:

1. Eliminate Waste
2. Circulate Products and Materials
3. Regenerate Nature.

The concept is simple. We cannot rely on an infinite supply or finite resources. The solution is obvious: we must refuse (new), reuse (existing), and repurpose what is already abundant around us. In other words, look at every side stream as a resource or ingredient for another. Much like in nature where nothing is 'waste' as everything continuously feeds into something else. Hereby extending the 'shelf life' of resources, in perpetuity.

In the case of by-products, 3 things can happen to them: 1/ fed to animals, or 2/ a waste-to-energy plant, and 3/ at worst they end up in landfill contributing to the 8% of human caused greenhouse gas emissions resulting from food waste, alone. With Circular Economy principles, we can implement new systems to ensure the recovery and use of these by-products for human consumption thereby extending the 'shelf life' of pulp, and making sure the resources that went into growing an apple, for example, are put to more and greater use. In consuming our granola, you obtain energy and fibre that would otherwise have been lost. This, is the beauty of the circular economy.

nibs etc. Landscape 01


Our Suppliers

We source organic, regenerative or locally grown ingredients whenever we can, working with suppliers who are transparent, so that we in turn can convey the brilliant work they are doing to you, through our own snacks. And so that we can ensure traceability and proudly state the positive environmental impact of our snacks, from the earth, to the bowl, and back again.

Our granola is proudly Made in England.
Our juice pulp is proudly grown, pressed and sourced in England.
Our snacks are free from all Palm Oil and or Palm Oil derivatives.

Work with us

If you are producing an abundance of juice pulp - or other side streams - that are being under-utilised, please do reach out. We'd love to talk to you about upcycling your byproduct ingredients!